Axis Studios and Leith Agency asked us to bring the latest Dobbies Christmas spot to life for the Scottish garden centre chain. This year, Dobbie the Reindeer is treating Santa to a Christmas surprise of his own with the help of some trusted elf friends. We worked closely with Leiths to stay true to this existing and much-loved campaign while improving the overall look of the world from previous years.
Working with existing brand characters requires a trusted pair of hands. We carefully improved Santa's and Dobbie's design while introducing all the elves to populate the workshop and help Santa have a well earned break.
Directors: Marc & Denis Bouyer
Concept Design: Tristan Menard