The aim of this short series for plant-based yogurt Lavva was to create a CG series of idents in a papercraft style, that would serve as a continuation of pre-existing marketing material that had already been shot in a studio as a stop-motion piece. The full campaign was based around the icon of the Lavva pot itself, with some of the key marketing points about the product brought to life with the help of colourful animated paper.

This meant the team had to completely match the original photoreal stop-motion setup in 3D, with some short n’ sweet shots that were packed with colour and texture!











[[credits]]

Animation Creative Studio: Feed Me Light
Creative Director: Marc Bouyer

Executive Creative Director: Denis Bodart
Executive Producer: Ryan Goodwin-Smith
Creative
Producer: Daniela Hornskov Sun

Agency: Gander

Concept Design: Marc Bouyer, Juan Molinet

Lead CG: Olivier Pirard

2D Animation: Julien Becquer
3D Animation:
Simon Duclos, Marin Monserand

Compositor: Denis Bouyer

Special thanks to... Simon Duclos and Marin Monserand