Penguin Random House teamed up with Anyways agency to create a book gifting experience like no other this Christmas season, and invited Feed Me Light on board to help bring their interactive shopping experience to life.

With new director, Ben Ommundson, heading up the 'Books Make us Better' project, Feed Me Light produced almost 200 animated clips with bold, colorful backgrounds and quirky animations of cartoon hands gifting interchangeable book assets. We also created a custom cursor for the online experience to tie the whole thing up in a bow!

So no matter who you're gifting a book for this holiday season, Feed Me Light have you covered with a fun shareable clip.





















[[credits]]

Director: Ben Ommundson

Agency: Anyways
Senior Creative:
 Ellen Turnill
Creative:
 Charlie Sheppard
Project Management:
 Estelle Jarvis

Creative Animation Studio: Feed Me Light
Executive Creative Director: Denis Bodart
Executive Producer: Ryan Goodwin-Smith
Creative Producer: Daniela Hornskov Sun

Illustration & Animation: Ben Ommundson
Additional Animation // Compositing: Jeremy Carlen