Prepare to blast off with 2-D, Noodle, Russel and Murdoc as they set off on their mission to bring G-Shock creator Mr Ibe’s newest line of watches to the galaxy. Gorillaz have gone intergalactic in this partnership with watch brand G-Shock.

A collaborative production between Feed Me Light and Blinkink, directors BRVTVS create a gritty, graphic world that imparts a funky new edge to creative director Jamie Hewlett’s beloved characters. With a unique approach to infusing 2D and 3D animation techniques with illustration and photography, BRVTVS lend their individual aesthetic to the most iconic virtual band in history.

Gorillaz x G-Shock | Still 001
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Gorillaz x G-Shock | Still 002
Gorillaz x G-Shock | Still 003
Gorillaz x G-Shock | GIF 003

Gorillaz x G-Shock | Storyboard

Gorillaz x G-Shock | Styleframe

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Gorillaz x G-Shock | Character Development 001

BRVTVS have become known for their imaginative blend of techniques across 2D and 3D animation, infusing elements of illustration and photography that instantly plunge the viewer into their funky worlds.

This intergalactic adventure gave them the perfect creative stomping ground to experiment with their unique patchwork approach. Matte painted backdrops rich in detail were created by mixing photo bashed elements with illustrative details, bringing a sense of unique character to this new take on the iconic Gorillaz world.

BRVTVS had a blast in implementing this patchwork style into their character design, tying in their unique comic book styling for final results that are bold and full of texture and life. Designing the legendary character of Mr. Ibe allowed the team the opportunity to add their own unique identity to the line-up!

Gorillaz x G-Shock | World Development 001

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Gorillaz x G-Shock | World Development 003

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Director:  BRVTVS

Creative Director: Jamie Hewlett

Production Company: Blinkink & Feed Me Light
Animation Creative Studio:
Feed Me Light

Blinkink Executive Producer: Bart Yates
Blinkink Producer:
Georgina Fillmore

Feed Me Light Executive Producer: Kiri Haggart
Feed Me Light Producers:
Jenny Wells, Michael Parks
Feed Me Light Creative Director:
Denis Bodart

Music: Gorillaz music taken from the album ‘The Now Now’
Gorillaz are managed by Eleven Management

Score: Remi Kabaka
Sound FX:
Felt Music

BRVTVS Collective:
Thibaud Clergue - Aurélien Duhayon
Sébastien Iglesias - Camille Perrin

Concept Design: Sébastien Iglesias, Aurélien Duhayon, Thibaud Clergue, Camille Perrin

Environment Design: Sébastien Iglesias, Aurélien Duhayon

Storyboard: Sébastien Iglesias, Aurélien Duhayon
2D/3D Animatic:
Thibaud Clergue, Aurélien Duhayon, Elena Felici

Lead CG: Olivier Pirard
3D Modeling:
Felipe Hansen, Florent Rousseau, Simon Duclos, Jérémi Boutelet, Olivier Pirard, Thibaud Clergue
Shading/Texturing: Sébastien Iglesias, Camille Perrin, Florent Rousseau, Sophie Blayrat, Olivier Pirard, Simon Duclos, Thomas Batlle
Olivier Pirard, Jérémi Boutelet, Denis Bodart, Camille Perrin
Animators: Aurélien Duhayon, Thibaud Clergue, Sébastien Iglesias, William Lorton, Elena Felici
Rigging: Ludovic Habas, Simon Duclos
Compositors: Denis Bouyer, Jérémi Boutelet, Sébastien Iglesias, Camille Perrin

Special thanks to Simon Duclos and Elena Felici.