We loved stretching our CG muscles on this campaign for Welch's, with four spots featuring different flavoured packets of fruit juice snacks from the american brand. The brief from the client was simple, fruit pieces and Welch's snacks that looked too juicy and delicious for words.
The creative team brought these four packets of snacks alive with flavour. Each spot brought its own unique direction, from a sumptuous velvety yogurt filled landscape to an eery foggy graveyard. A sense of character was explored through roughed 2D animation first, giving a base for the weight and timing of how each element moved through the scene. Once animation was complete, the FX team then stepped in to simulate the yoghurt and water elements, to give each spot that extra juicy touch!
Production Company: Feed Me Light Director: Marc & Denis Bouyer
Executive Producer: Ryan Goodwin-Smith Producer: Daniela Hornskov Sun Assistant Production: Jenny Wells, Mark Mullan Executive Creative Director: Denis Bodart